One of the first topics covered in all the systems dynamics discussions I've seen is the correct use of the word "feedback." As Sterman states:
In common parlance the term "feedback" has come to serve as a euphemism for criticizing others, as in "the boss gave me feedback on my presentation." This use of feedback is not what we mean in system dynamics. Further, "positive feedback" does not mean "praise" and "negative feedback" does not mean "criticism." Positive feedback denotes a self-reinforcing process, and negative feedback denotes a self-correcting one. Either type of loop can be good or bad, depending on which way it is operating and of course on your values. Reserve the terms positive and negative feedback for self-reinforcing and self-correcting processes, and avoid describing the criticism you give or receive to others as feedback. Telling someone your opinion does not constitute feedback unless they act on your suggestions and thus lead you to revise your view.
Tonight I tweeted the following:
Businesses seek to stimulate positive feedback loops. Engineers try mightily to avoid them. Essence of the IT/business divide?
This tweet was asking for trouble, and I got it: